Duolingo is changing the language learning landscape with integrations. TO Fits their products intelligently. Luis von Ahn The CEO of Duolingo provided insight into the company's investments and strategies for using AI to optimize and expand the scope of learning.
At the same time, answer questions about the impact on employees and changes in payment models related to Apple Payment System
Investing in AI to empower and expand content
Duolingo uses AI in many ways to drive rapid business growth. One of the standout features is Video Call System This requires a lot of research and development, and the company continues to hire more people to develop this feature.
Another point where AI plays an important role is in the rapid creation of new course content. Using AI to speed up content production
Duolingo has been able to increase the number of courses and expand the depth of content in each course. As a result, users have a rich and continuous learning experience.
AI is also being used to increase employee productivity in an organization, not to reduce the number of employees.
But so that employees can focus on tasks that require more creativity. Instead of repetitive and time-consuming tasks.
Not reducing employees, but changing the way they work.
Despite widespread concerns about the impact of AI on the workforce, Luis von Ahn has made it clear that Duolingo is employee-centric and has no plans to reduce its full-time headcount.
By using AI, it is replacing traditional employment. contractor In a job where AI can only do well.
That is, for jobs that AI can do well today. The company will no longer hire contractors to do those tasks, which is a change that has already occurred before and does not affect full-time employees in any way.
Changes to the payment system after Apple's decision
As for payments, most Duolingo customers also pay through Apple Systems Apple will charge a fee of 30% from the first year of subscription.
But with a new ruling that allows developers to use payment methods other than Apple's system, Duolingo is testing its use. Web View Within the app to allow customers to pay through the website instead, which reduces the cost of fees and increases profits for the company.
Adding New Learning Content: Teaching Chess
In recent days, Duolingo has launched a new course that is not a language, but a tutorial. chess
Luis von Ahn sees chess as not just a game, but a logical and planning skill that develops deep thinking.
Reasons for choosing chess It is a new course because there are many people around the world interested in and playing chess. Especially among those who want to learn but have not had the opportunity to actually try it. This course will help learners start from the basic to intermediate levels effectively.
Luis also recounts his personal activities as he enjoys playing chess and poker, which require a high level of strategy and analytical thinking. This allows him to see the potential of these games in terms of learning and developing skills.
There are no plans to add any other games besides chess.
Despite the chess offering, Duolingo has no plans to add other games as the company focuses on being an educational application, where what it wants is to teach skills that take a long time and really improve the lives of learners.
Currently, Duolingo has the following main content: Language Learning This will focus on developing and expanding these topics before considering adding new topics in the future.
Learning a Language Through an App: Truth and Misconception
Luis von Ahn explains that the key factor is the time it takes to practice the language continuously. With the right amount of time, you can actually learn and improve your language skills.
He gave the example of learning multiple languages on Duolingo himself, and scientific research supports that continued use of Duolingo can significantly improve language skills.
For example, it takes about 500 hours to learn Spanish well, while Chinese takes up to 2,000 hours.
Motivation is key.
The strength that Duolingo does very well is its creation. motivation Make students want to return to school regularly. Because language learning takes a long time and continuity. If there is a lack of motivation, learners will drop out of school.
With a well-designed learning system and the use of AI technology, Duolingo has been able to keep learners on the platform longer and have more successful learning.
Jargon to know
- AI (Artificial Intelligence): Artificial intelligence technology that allows machines to perform tasks that require human-like thinking.
- Web view: How to display a web page within an application without opening a separate browser.
- R&D (Research and Development): Research and development of new products or technologies.
- Contractors: Subcontractors work as specific reports or projects.
Conclusion from Insiderly
Duolingo is adopting AI to develop products and intelligently increase employee productivity. It does not aim to replace human labor, but to provide employees with opportunities to do more creative and valuable work.
Using AI to generate new content, Duolingo has been able to quickly and diversify its course offerings. Meet the needs of learners in the digital era The launch of the chess course also demonstrates its intention to promote deep critical thinking skills. It is not limited to just learning a language.
In addition, Apple's post-decision adaptation to the payment system is a clear example of using technology and innovation to increase revenue and reduce costs, without compromising the user experience.
Overall, Duolingo is balancing the use of AI technology and employee care. At the same time, it focuses on providing quality services that are suitable for the needs of learners of all ages and skill levels.