In an era where AI is rapidly entering into everyday life. VISA has announced the launch of new products that will transform shopping and payment with AI Agents Or "smart agents" who can buy goods and services on our behalf more safely and comfortably. A conversation with VISA CEO Ryan McInerney reveals a picture of the future of online trading that is not only fast but also reassures consumers. Merchants and financial institutions around the world
What are AI Agents and how will they transform shopping?
AI Agents is an intelligent system that is allowed to buy goods and services on our behalf through the use of " AI enabled VISA credentials " or an AI-connected Visa card that can set detailed spending rules and boundaries, such as setting a budget, how long to search for products, or limiting purchases to only designated stores.
For example, to find a rare concert ticket or a suitable Mother's Day gift, you need to find a suitable Mother's Day gift. TO Agents will search for information from global sources and shop for us accurately and quickly. No more time spent searching for yourself.
Security and confidence in the era of AI Commerce
One of the main concerns was the security of allowing AI to make purchases with credit cards on our behalf. Tokenization This encrypts credit card information into a unique token that can be used to a limited extent to prevent data theft and spending beyond a certain limit.
In addition, there is a system to set rules that allow users to clearly control and monitor the operation of AI Agents. This makes consumers Merchants and financial institutions can ensure the accuracy and security of transactions.
Partnering with leading partners to accelerate the development of AI Agents
VISA has announced partnerships with leading companies in the AI and technology industry, such as: OpenAI , Microsoft , Anthropic , Perplexity, IBM and Stripe To create a fully supported infrastructure and ecosystem for trading through AI Agents.
The partnership will accelerate the availability of new technologies and products to the market within the coming months. Merchants and financial institutions in the system. AI Commerce this
VISA's Role in Building Merchant and Consumer Confidence
AI Agents will take over the role of purchasing products on behalf of consumers. VISA acts as a "bridge of trust" between buyers and sellers.
For example, in the case of concert ticketing platforms such as Ticketmaster or Live Nation VISA helps ensure that AI Agents trade on behalf of users amplify their own needs and intentions, not directly interfering or usurping customer relationships.
Impact on Advertising and Shopping
When AI Agents come in to help find products and make purchasing decisions on behalf of consumers, they will be able to find products and make purchasing decisions on behalf of consumers. Traditional advertising may need to be readjusted because advertising is not a direct communication with consumers, but with AI agents, who have the information and ability to choose the most appropriate product for the user.
This means that advertising must evolve towards generating data and conditions that AI Agents can read and process in order to make trading as efficient as possible and truly meet consumer needs.
VISA's Investment and Vision in the Age of AI
Even in times of economic and market uncertainty, VISA remains confident and continues to invest in AI and digital payments technologies, seeing the medium and long-term opportunities that remain open for the growth of the global digital payments system.
VISA has a network covering more than 200 countries and territories, with more than 15,000 customers and over 4.5 billion users linked to the system. This ensures that the company will remain the main platform for payments in the future.
Legal and regulatory challenges for AI Commerce
The development of AI Agents in payments also faces regulations and requirements that change from country to country. VISA must therefore work closely with regulators in more than 200 countries to ensure the standards and transparency of the system.
The system must be able to handle issues such as chargebacks or fraud that can arise from the use of AI Agents. AI Commerce this
Technical terms to know
- AI Agents: AI-based intelligent agents to purchase goods and services on behalf of users
- Tokenization: Tokenize credit card information for added security.
- AI enabled VISA credentials: AI-connected VISA card for automated payments
- Chargebacks: Disputes caused by mistakes or fraud
Conclusion from Insiderly
VISA is ushering in a new era of AI-Agents powered shopping, which is not only enhancing convenience, but also revolutionizing the payment industry with robust security and confidence. The launch of a new product that allows AI to shop for us securely and with clear boundaries of control is an important step for VISA to position itself as the center of digital payments in the future world.
By collaborating with leading partners in AI and technology, VISA not only builds the infrastructure for AI Commerce It also helps to establish the standards and rules necessary for this system to operate smoothly and reliably on a global scale.
Despite both legal challenges and economic uncertainty, VISA continues to affirm its investment and sees growth opportunities in the rapidly expanding digital payments market. It reflects the company's vision of creating a more convenient, secure, and efficient future of shopping and payment for everyone.
Overall, AI Agents will not only be a tool to reduce time or increase convenience, but will also become a personal shopping assistant that deeply understands and responds to needs. As a result, the future trading experience will change completely.
Source: Bloomberg Technology